BEVERAGES

Antonio and Fabio met in Malta during their stay on the island in the early 2000s. Despite their differences in character, Fabio, an ambitious dreamer with a great passion for graphics and organization, and Antonio, more practical and rational, but with a strong passion for logistics and distribution, the two immediately found themselves in tune, discovering that their strengths complemented each other perfectly, perhaps because they were both from southern Italy.
One day, while sipping a fresh Ca’ del Bosco, accompanied by raw seafood on the terrace of the DONNA CARMELA restaurant in San Julian, Antonio launched a proposal that would change their lives forever.
«You know, Fabio, I have an idea that could be revolutionary. Why don’t we try to enter the beverage market? But not as simple distributors. I mean, why don’t we create a system that allows us to work directly with the largest producers and offer customers the best prices and super-fast distribution?»
Fabio looks at him, thoughtful. The proposal seemed ambitious, but Antonio had always had a special ability to see opportunities where others saw them after years
«And where» Fabio replied
«In Lugano», Antonio replied, without hesitation. «Lugano is the ideal center, we have access to markets throughout Europe, a favorable tax system and an excellent logistics network. We could build a company that supplies both small and large distributors with the big brands in the sector such as Coca Cola, Schweppes, Red Bull, and above all, we could cut out all the intermediaries, agents, sales managers etc etc, making the supply chain as short as possible to optimize time and costs
Fabio was skeptical, but he couldn't deny that the idea was brilliant. If we could reduce the steps between production and the final consumer, whether a restaurateur or a distributor or an end customer, we could sell at competitive prices without compromising quality. Their company would be able to guarantee customers continuity in supplies and unbeatable and constant prices.
So, with an ambitious plan and strong determination, the two friends decided to move to Lugano. They invested their savings in a small company that they called DONEDEAL, to which they linked the BEVERAGES brand.
Lugano, with its strategic position, proved to be perfect for quickly reaching every corner of Europe. In a few months, the company managed to build a logistics network that covered all of Switzerland and southern Germany, and soon also France, Italy and Spain. Every product ordered was delivered in record time, with no surprises in costs. Customers knew exactly what to expect, both in terms of prices and timing
The company, supported by strong personal capital of Fabio and Antonio, soon managed to sign exclusive annual and entire production line contracts with some of the largest producers, consolidating its position on the market and becoming the preferred partner of numerous retailers and companies throughout Europe.
However, Antonio and Fabio's goal was not only to dominate the beverage distribution sector. They wanted to transform their model into a benchmark for efficiency and transparency, demonstrating that a short supply chain was not only possible, but also advantageous for both producers (direct contacts) and end users (distributors, restaurateurs, etc. etc.)
Years later, the DONEDEAL company and the BEVERAGES brand had become the benchmark for beverages in EUROPE, so much so that they received distribution offers from many other producers.
And so, with their company growing and customers becoming loyal, Antonio and Fabio continued to work side by side, without ever losing sight of the goal of making beverage distribution in Europe increasingly efficient and economical, which in a particular period of high inflation that started in 2020 proved to be a winning one.